RIT Roorkee School of Management has organized a webinar on the topic titled ‘Leading from the New Normal: The Future of Marketing’ by Mr. Harshavardhan Chauhaan, 𝐕𝐢𝐜𝐞 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 (𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠) – 𝐒𝐩𝐞𝐧𝐜𝐞𝐫𝐬 𝐑𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐍𝐚𝐭𝐮𝐫𝐞’𝐬 𝐁𝐚𝐬𝐤𝐞𝐭. The event was held on Saturday 14th August – 12:30 PM onwards.
The Speaker Mr. Harshavardhan had a very rich and diversified experience and exposure to various domains. As he is listed amongst the 𝟓𝟎 𝐌𝐨𝐬𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐑𝐞𝐭𝐚𝐢𝐥, 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 in India, and the title has been conferred by CMO Asia – Africa – GCC Retail Congress and featured as the Marketer of the Year by Economic Times & India Retail Forum. Currently, he is working as Vice President, Marketing & Omnichannel – Spencer’s Retail & Nature’s Basket, leading the retail disruption for a billion consumers.
While interacting with the students Mr. Singh said that most of the marketing models are outdated as the market trends have been changed due to the ongoing pandemic. Face-to-Face marketing is replaced with Virtual Marketing. The retailers who have spent many years framing omnichannel strategies consisting of physical and online channels modify the ways to engage consumers in the current market. COVID-19’s impact on customer behavior has reshuffled the deck. In-person interaction has dramatically changed or been supplanted by digital engagement, and early indications suggest that much of this shift may endure in the long term.
The students from Management, Engineering, and Agri-Forestry branches cleared up their doubts about Blockchain, Cryptocurrency, and job-prospects in the retail sector from Mr. Chauhaan.
It was an interactive session wherein 200+ students registered to have interaction with the retail tycoon Mr. Harshvardhan Chauhaan.
The Management RIT and Prof. (Dr.) Parag Jain, Director RIT extended their sincere thanks to Mr. Gaurav Lamba, Deputy Director, Confederation of Indian Industries (Northern Region) for getting RIT connected with such an intellectual resource person. Prof. Jain also expressed his heartfelt thanks to Mr. Chauhaan for accepting the invitation and sparing time from his busy schedule to grace the event.
The event was ended by a Vote of thanks delivered by Dr. Nirmesh Sharma, Head-School of Management. Faculty members from the School of Management, Technology, Agro-Forestry, and Education were also present in the webinar.