MBA with Certification in Data Analytics From IIT/IIM’s

These Certificate Programs from IIT/IIM’s are designed for professionals and enthusiasts looking for in-depth knowledge and a solid career path in the sector. This will help them accentuate their skills and further in employment.

Course objectives:

• To equip the participants with a workable knowledge of the subject
• To keep participants abreast of how the area has changed and will continue to change in the future.
• To familiarize yourself with cutting edge topics such as analytics, machine learning, and AI
• To create a working knowledge of popular software used in the area
• To give an avenue for those wanting to explore a career in the industry

Course Content in Data Analytics:

Modules:

1. Introduction to Market Research & Business Analytics

• Introduction to Market research
• Role of market research & data analytics in industry
• Data-Driven Decision making

2. A Descriptive Analytics

• Introduction to Descriptive analytics
• Data collection – Structured and Unstructured
• Data measurement Scales
• Designing Questionnaire
• Data summarization: tabulation, cross-tabulation, frequency distribution
• Descriptive Statistics
• Data Visualization

3. Spreadsheet Modelling

• Basics of spreadsheet modelling
• Spreadsheet Modelling in Sales & Marketing
• Spreadsheet Modelling in Operations Management
• Spreadsheet Modelling in Financial Decision
• Spreadsheet Modelling in HR Reporting

4. Introduction to Multivariate Data Analytics

• Factor analysis
• Discriminant analysis
• Conjoint analysis
• Correspondence analysis
• Multidimensional Scaling

5. Time Series Models in Business

• Introduction to Forecasting
• Forecasting Techniques and Forecasting Accuracy
• Pattern Recognition
• Exponential Smoothing
• Decomposition
• ARMA
• ARIMA
• SARIMA

6. Machine Learning Techniques: Supervised and Unsupervised Learning Techniques

• Multiple Linear Regression
• Logistics Regression
• Regression model with Dummy variables
• Decision Trees
• Neural Network
• Clustering

7. Introduction to Prescriptive Analytics

• Linear Programming for decision making
• Multi-Criteria Decision Making Problems

8. Emerging trends in Market Research

• Recent developments and application areas in Marketing Research..