Since the world is shifting to a digital era, it is extremely necessary for the sellers to reach the buyers at a more convenient place that is over the internet. To address the challenges of today’s competitive world RIT facilitates the student managers to become ‘Certified Digital Marketing Professional’. The ‘Digital Unlocked’ certification from Google addresses the most significant barrier to digital technologies being more widely accepted i.e. lack of knowledge and skills.
The given Certification will help the student managers experiencing the real power of going digital. Not only do they realize the benefits of digital moving, but they will also be able to gain more. Such certification helps student managers to be the right fit-in to the frame of Strategic Business Units.
The main objective of the given certification is to help student managers to practically apply digital marketing strategies in the real-time environment. The certification by Google has been made for practical learning in which the budding managers get hands-on experience in the best and latest tools of digital marketing. Especially in these unprecedented times of Pandemic, Digital Marketing is the best way to reach out to potential clients.